Barun Bio Inc., an anti-aging life care solutions company, is led by CEO Jinkee Hong, an expert in chemical engineering and biomaterials, and currently a professor in the Department of Chemical and Biomolecular Engineering at Yonsei University. Director Sangmin Lee, who collaborated on the technology development, is a professor in the Department of Mechanical Engineering at Chung-Ang University and an expert in energy harvesting technology.
Barun Bio, a faculty startup from Yonsei University, is a leading venture company in anti-aging life care solutions. Based on its core technology, which utilizes micro-electric energy generated from everyday movements without the need for batteries or wires, the company has developed innovative products that stimulate muscles and activate cells. Their athleisure wear, awarded at ‘CES 2024’, harvests micro-electric energy generated from movement, delivering this harvested energy to muscles in motion, thereby enhancing exercise performance, aiding muscle recovery, and reducing fatigue.
CEO Jinkee Hong explained, “Our core technology involves delivering micro-electric energy generated from everyday movements to targeted areas of the body through our products, thereby promoting health. This helps cells perform their natural functions better, exerting an ‘anti-aging’ effect by fundamentally keeping the cells healthy.”
Additionally, Barun Bio is not only activating its muscle care apparel brand but also entering the beauty market with products like cosmetics and patches, thereby advancing their anti-aging technology into products and expanding their lineup to meet diverse consumer needs.
Meanwhile, Barun Bio is aiming for investment acquisition in the first quarter of 2024. This will enable ongoing technological innovation, enhancing the efficacy validation of Barun Bio’s products and pursuing global market expansion. Furthermore, the company has set a long-term goal of providing systematic anti-aging health data management and additional services through an app equipped with AI technology.
CEO Jinkee Hong stated, “We are focused on popularizing anti-aging life care, creating a future where everyone can live longer and healthier lives. We ask for your attention and support for sustainable growth and success in the global market,” as he expressed his thoughts on the award.
