“Recovery Begins the Moment You Wear It.”
The Technology and Philosophy That Drive HYVLE
Jinkee Hong, CEO of Barunbio, the developer behind HYVLE’s core technology,
was recently featured in Hankyung Job & Joy as part of the
“2025 Startup Leap Package CEO Interview.”
In the interview, Hong explained:
“WE-STIM™ technology channels the body’s naturally generated micro-electric energy
to the areas that need it most, helping support muscle recovery and skin regeneration.”
It’s a technology that enables recovery without batteries or devices — simply by wearing it.
Barunbio continues to research how this innovative technology can be
comfortably integrated into everyday life for anyone to use with ease.
When it comes to product development, Hong emphasized one key value: comfort.
“Rather than adding more features, I believe what truly matters is making the product soft, gentle, and comfortable enough
to wear for long periods — that’s what makes it genuinely helpful.”
That philosophy is reflected in every HYVLE product.
Each piece is designed to deliver muscle recovery and performance support without any sense of tightness or discomfort.
It’s why both professional athletes and everyday users often say,
“I just want to keep wearing it.”
In Korea, HYVLE continues to connect directly with running crews,
training centers, and athletes through hands-on experience marketing.
Globally, the brand has earned recognition with back-to-back CES Innovation Awards in 2024 and 2025, leading to active collaboration discussions with global brands.
HYVLE will continue to pioneer a new category of Recovery Energywear —
where science, technology, and wellness converge seamlessly.
Recovery begins the moment you wear it.
